Royal Oak Offshore

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“He will give us technical challenges that will push us to the next level,” the CEO promised.
Last year’s Royal Oak Offshore Grand Prix collection was obvious proof that the brand plans to remain in this field for some time to come.
This newly announced collaboration is slated to culminate in an imminent limited edition wristwatch and an “object” — which may or may not be reminiscent of a pocket watch — to be revealed in the next year or two.
The latest in a long line of meaningful and high-profile endorsements was revealed on Saturday in Düsseldorf’s Meilenwerk automobile museum on the day of the Race of Champions: Michael Schumacher was introduced during a press conference that streamed live on audemarspiguet.com as well as gpguide.com. “A dream team of icons for Audemars Piguet,” Merk summed up.

A relaxed Schumacher was obviously having fun, both at the press conference talking to the specialist watch press and later during the Race of Champions, where he took home the first place trophy for Germany with race partner and current Formula 1 world champion Sebastian Vettel.
Schumi — as he is lovingly called in Germany, the country of his birth — was already an enthusiastic watch lover thanks to an introduction to the horological world about ten years ago by former Ferrari racing team boss Jean Todt.
During this period of time, the Le Brassus-based brand has underscored the model’s importance and appeal to a wider audience by sponsoring various sports activities in what CEO Philippe Merk calls “a gradual reinforcement in a meaningful way”: related marketing activities such as high-profile sponsorships.

Audemars Piguet began sponsoring motor racing personalities and events six years ago and can boast a list almost reaching hall-of-fame status that includes Juan Pablo Montoya,[link widoczny dla zalogowanych], Rubens Barichello, Jarno Trulli, and Sébastian Buemi—the only Swiss Formula 1 driver.
The Race of Champions in Düsseldorf provided a fitting backdrop for Audemars Piguet to introduce one of its most iconic ambassadors.
Thirty-eight years ago, Audemars Piguet introduced the Royal Oak, a quintessential sports watch that has experienced a true renaissance in the modern era of mechanical watchmaking.
According to sources,[link widoczny dla zalogowanych], Schumacher is heavily involved in the actual design and technical development of this object, which will probably break existing traditional ties to the brand’s current production. “Our job is now to take Michael’s limit-pushing and translate it into concrete results,” Merk promised.

The record-holding champion with seven world championship titles, who just completed his seventeenth season in Formula 1, “has a passion for watchmaking that is more than just superficial,” according to Merk.